BidDrop for insulation contractors Prepared for Matthew Dirr · Kinzler Construction Services · Nov 13, 2026

The snow already shows you which attics leak.

BidDrop turns that house into a priced, mailed and tracked insulation lead in a few taps, right from the rep's phone.

YES

Does it work for insulation? Insulation is a built-in trade with its own pricing and postcards, at the same price as roofing. A Michigan spray foam and blown-in insulation company already runs it this way.

$4per home: owner's name, phones, verified emails and the first postcard
$2per follow-up postcard in an automatic drip
±10%price range on the postcard, so it opens a conversation instead of closing one

How it works in the field

From the sidewalk to a hot lead in six steps

A rep never has to knock on a cold door twice. The postcard does the second, third and fourth touch.

  1. STEP 01

    Spot the house

    A rep sees a home that needs insulation. In winter, snow melting off one roof while the neighbors stay white is the giveaway.

  2. STEP 02

    Pin it and snap a photo

    Drop a pin on the BidDrop map, confirm the address and take a photo of the house. Or use a standard insulation postcard and skip the photo.

  3. STEP 03

    BidDrop measures it

    The roof and square footage come in automatically from Google's satellite roof data. The rep can check and adjust them.

  4. STEP 04

    Price the attic

    Pick the insulation type, attic square footage, removal and air sealing. BidDrop prices it with Kinzler's own rates and shows a range.

  5. STEP 05

    Unlock and mail

    One credit unlocks the owner's name, phone numbers with Do Not Call status, and verified emails, and mails their personalized postcard.

  6. STEP 06

    Get the hot-lead alert

    The homeowner scans the QR code and lands on their own estimate page. The team gets an email the moment they scan.

Inside the app

What your reps actually see

Real screens from BidDrop, set up for an insulation job in Denver.

CANVASS MAP · E 26TH AVE, DENVER
BidDrop canvass map in satellite view over a Denver neighborhood, every house labeled with its street number
Canvass map. Satellite view with every house numbered. Reps tap a roof to pin it, measure it and start the estimate.
BidDrop service picker with Roofing, Solar, Fencing, Siding, Gutters, Insulation, Exterior Paint, Doors and Windows
Insulation is built in. One of nine trades, each with its own pricing and postcards.
BidDrop insulation estimator: Blown-In Fiberglass R-30, 1,400 sq ft attic, air sealing, estimate $2,801
Insulation estimator. Type and R-value, attic square footage filled from the roof, removal, air sealing and vapor barrier. Example prices.
Insulation postcard front: Stay warm, spend less, estimated total $2,521 to $3,081 or as low as $59 a month
Front · the rep's photo of the house, with BidDrop's insulation headline and price
Insulation postcard back with the rep photo, estimate range, how we can help, and a QR code to book
Back · the rep's photo, the estimate, Kinzler's details and the QR code to book

The postcard, straight from BidDrop

A postcard about their house, not a flyer about yours

  • Their own house and price on the front, with a monthly payment option.
  • A personal estimate page behind the QR code with photos, who Kinzler is, Google reviews and a button to book.
  • An alert on every scan, so reps call while the homeowner is still thinking about it.
  • Follow-up cards on autopilot. Use the house photo again or upload Kinzler's own designs.
Hot lead: the owner just scannedAttic estimate · example · 2 min ago
Prefer your own look? Upload Kinzler's own postcard designs and use them for the first card, the follow-ups, or both. BidDrop still adds each homeowner's price, address and QR code to the back.

Postcard shown with example prices and Kinzler's name for illustration.

Why it fits Kinzler

Built for insulation, not borrowed from roofing

Trade

Insulation estimator

Its own trade with Kinzler's prices per job type, plus insulation postcards with insulation wording.

Targeting

Older homes first

Every house shows its year built and value, so reps focus on the homes most likely to be under-insulated.

Canvassing

Whole neighborhoods

Load every single-family home in an area, then knock with nearest-next-door routing, not-home rechecks and do-not-knock flags.

Follow-up

Seven touches, one visit

Drip postcards keep Kinzler in front of the homeowner while reps keep moving down the street.

CRM

Works with Bids

Leads go into Kinzler's own system through its API. If that isn't possible, BidDrop includes a GoHighLevel CRM for emails and calls.

Managers

See every rep

Dashboards and a leaderboard track pins, estimates, postcards and doors knocked, by rep.

What it costs

Same price as roofing. Pay only for the homes you reach.

Pay as you go

$4 / credit

No monthly fee. Buy credits when you need them.

Monthly plan

$99 / month

Connects to your CRM, includes $80 in credits to start, and lets you add more sales reps.

First postcard per home, with owner contact info$4 Each follow-up postcard$2
$800campaign cost
$8per home for 3 touches

100 × $4 + 200 × $2 = $800

Next steps

Start with one rep and one neighborhood

See it on a Denver house

A 15-minute walkthrough for your GM, live on a real street.

Book a time See BidDrop
John Bujak CEO, America's Home Experts · BidDrop (734) 657-3141 john@americashomeexperts.com

Want help with content too? America's Home Experts also produces videos, websites and social media for home-improvement contractors, filmed on site in the style of This Old House and Dirty Jobs.